
Thursday, May 6, 2010
Wednesday, April 21, 2010
What Dreams are Made of
People do a lot for their dreams. Depending what it is that a dream requires. Spite, spit or spirit. That’s the stuff. If your dream asks things of you – spine and sacrifice – do you then wonder what you are asking of your dream? To become a self above all selves? To only be real when seen? To walk between the moments like Jesus in between the raindrops? To win the battles you are already winning, just in your sleep? To step into the spotlight looking exactly how you planned to look? And if yours is a real (and I mean really real) kind of dream, what wouldn’t you do for it because you are afraid that it might fail you…then you would be left with no dream at all?
I wanted to be a writer in first grade. I wanted to write stories and draw the pictures too with my crayons that would appear glossy on published pages. A quiet and reverential child, I wanted to see myself on those pages; my eyes looking back in the pictures that I drew for the words that I had written. And then, in a real book, the real me would truly be seen. My existence pored over, line by line, and my little hand an apprentice to a product that would be so much bigger and better than I. The human story told by a little girl where everyone in the story matters – even the ones who don’t talk.
My elementary school had a miniature book binding machine. The librarian would take the stories we wrote and bind them into a little feux-leather books with real bindings, real pages and real pictures we drew. I wrote hoardes of them and waited anxiously to get them back in different colors, warm from the machine. I wrote one story called the mermaid dragon. It took place in China and a half-mermaid-half dragon genie gave a poor shoeless boy a chance at happiness however he defined it. In the end he chose love over riches of course. And the whole storyline was eerily similar if not completely plagiarized from Aladdin. A local children’s writing contest picked it up. I won and I got to read it at our local mall. That day in that big empty suburban mall on an early Sunday morning reading a story that wasn’t completely mine, I felt like I had finally found my place in the world – at the table of humankind and among the ranks of those I admired. I was six.
Now I’m older. I work at a magazine – a good one. And it’s in a very nice big glass office in downtown Manhattan. I work at a desk and I have people who believe in my abilities as a marketer. I know how to engineer an e-blast with authority, experiment with different ways of writing a message to get people to do things and I’m a diligent taxpayer. I work for recognition, socialization and rent. And I realize that this is a very respectable, if not admirable way to live. You don’t always have to earn your keep in the world, you know. And you especially don’t have to do it in the ways that make it into the movies. Some of the most gracious, giving and inspirational public people I’ve met in the big Apple have clean collars, great stories …and very self-serving underbellies that you only discover with lipstick over a drink. Yes, I could very well live like this happily – knowing and not contorting or over-revealing myself, using the time of my life to make friends not feux-leather-bound books and bad habits that come easy and die hard.
Ah but sometimes I do wonder. Those pesky raindrop life-filler moments that I cant seem to walk between. Its right what they say about me. Usually over drinks and usually while spending money I don’t have and usually after some small human interaction has made me want to kiss the world all better with big wet lips and big tears salting my salmon fritters. They are right to ask me what I have done for my dream lately. What publications have I submitted to. How many hours of non-marketing copy have I written this week. What unheard voice am I giving song to today. Not tomorrow. Tomorrows just get thrown away with last night’s trash. And they are right to criticize. Because when I come home and I hang up my clothes (I’ll probably buy more tomorrow) and I go to the freezer for cheap vodka (setting my alarm for work in the morning beforehand)…its then that the nip of that dream brings me hard and fast to my knees with a quick, warm bite right to the heart. And it doesn’t get its teeth from being leather-bound, velvet-roped or reeking of Carrie Bradshaw. It’s the uncalculated, constantly miscarried but somehow trustworthy current that runs through the middle of me when I do just what I am doing now. When the words come and most of the time I hate them but some of the time they light perfectly upon the very moments of my life like afternoon sun on a running gutter brook. Flighty, transient and dirty but ever so worth sitting on the curb to watch. Tiny beads of belief that open the heart like a jewelry box with a crowbar. And the truth is, blogosphere, I’ll let you in on a little secret. I don’t chase this dream because I’m desparately afraid of losing it. Forever. Its the worst excuse I can think of for ignoring a dream and I’m it. Maybe they are right. Maybe someday they will say over cognac and chinese take out, “That girl, she sure had heart, but she don’t got no gumption.” If they say anything at all. Because I sure never did.
Monday, March 29, 2010
Raindrops on Roses
Sunday, February 7, 2010
Do Unto Others....
Tuesday, February 2, 2010
Clocking in.
Sunday, January 31, 2010
A little bita loan, a whole lotta love

Tuesday, January 26, 2010
Marketing: Are you Feelin' It?
Because marketing is all about little post-college, secretly-insecure, intellectually-impetuous brats like I was. Its also about working mothers with kids they love more than their jobs. And bridge-playing retirees from Arizona. You get the idea…
What I finally got after a little time doing it was that I wasnt to be warping myself to please marketing. Marketing should be warping itself to be me. To know me, to meet me in the middle, wake me up at night with new ideas and give me the products that helped me act myself out. Me and everyone else in the world working a 9 to 5 who really wanted more – from themselves, from their lives, from their spouses, from their time.
Now. Marketing has done a great job. I own jeans that cut off the circulation to my thighs that I fit into by eating food without MSG precisely when my blackberry tells me to eat it. Honey, Im a walking loyalty indicator. A living, breathing consumer behavior statistic that matches up perfectly with my value set, as well as the spending trends in my target demographic (x axis) cross referenced with my metro area(y axis). So if Im so predictable (and in general, I am) along with a large majority of the rest of the country, then why haven't marketers found a better way to influence my behavior around a what most of us humans actually do care about (which is more than you can say about hair color)…each other.
We've heard of corporate social responsibility and most of us own a red product- but what I'm missing here is the feeling of knowing and being connected directly to another person whose day or entire life is a little bit better because I decided to do business with this company. For those of us who dont get out to volunteer much, this (and the spiced eggnog) is the familiar feeling that makes the christmas season so great. Once again, you can thank holiday season marketers for helping to encourage us to look at each other a differently during the month of December. With just a little more compassion. A little more benefit of the doubt. A little more, oh I dont know, just general good will. But it’s hard to have good will toward an improper noun. Where are the people here? And if you have so much of yours and my money to give them, why can’t I talk to them?
Excuse me Apple, but when I bought my red ipod I did not hear any songs written by AIDs survivors in Botswana. When I get my coffee I dont get a postcard from the free trade coffee farmers - I dont see them on my coffee cup -- nor do I see the animals in the rainforests who would be saved per year if Starbucks would make its cups recyclable! If marketers want to influence my decisions, start with me ("check”, says Apple), then someone who I might want to help. And if you really want my repeat business, brand loyalty and twitter references, then somehow make feel actually connected to them in a more tangible way. In the world of Web 2.10 and beyond, we must be able to connect people better than we used to. Even in countries with limited web access and completely different lives. Surely there must be something to put a face to the names of all the millions of people I’ve supposedly helped with my product and non-profit investments.
People care about people. And to care about people you have to know about them, and a little more than their statistics. I cant wait for the day when you can give a $30 microloan online (thank you Kiva.org), have the whole of it go directly and traceably to a microentrepreneur who updates me on her progress via facebook. Impossible you say? What if the operational costs were covered by a big brand’s marketing department in exchange for my loyalty and the internet access was hosted by a Microsoft CSR social media site. Naïve? Probably. But oh the possibilities!
I will say this (and get back to work). If there was a brand or product out there that allowed me to do just that, I would buy it, tell me friends about it, and wear it’s T-shirt under a sport coat with pearls. I realize Im not everyone. But almost everyone can relate to that good feeling of having meaning in someone else's life. A product can help you do that through its own basic function (think Johnson & Johnson), but a brand can help you do that beyond what their selling and more toward what you're buying. Now that the internet has stripped advertisers of their mass marketing monarchies by educating the consumer like never before on just products themselves, what exactly are you buying these days? Products or promises? I choose promises and I expect you, big brands of the world, to keep them. If you want to know how, just give me a call or a job. I reckon that we, the consumers of the world are willing. And the world is waiting.